Monday, 14 August 2017

Behind-the-scenes of ecommerce behemoth Shopify

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Behind-the-scenes of ecommerce behemoth Shopify

5 years ago, I’m at the Import/Export Fair in Guangzhou, China with my buddy Doug who’s starting a clothing brand.

I ask him, “How are you going to sell your clothing products?”

He says:

"There’s this software called Shopify that hosts your whole website, you upload your products to it and it takes all the payments for you."

I thought to myself, “That sounds like some cool software.”

Fast forward 5 years and Shopify is now an ecommerce behemoth generating $389,300,000 in revenue, with:

  • 377,500 paying customers. 
  • 100.5 million Shopify store buyers. 
  • $15.4 billion in product sold.

Being a curious marketer, I wanted to see how Shopify did it.

So I reverse engineered EXACTLY what Shopify did… from their “sticky” free trial offer to their 15 minute “Just-In-Time” evergreen webinars.

Check here to learn how Shopify grew.

Get dat money,

Chris “The Growth Giant” Von Wilpert

PS - Did you see what Tobias Lütke said in Tip #2?

Read the guide!

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