| So you're building Facebook ads, writing lots of content, and emailing your customers weekly. But what about when your customers disengage? Turn off your notifications? Don't open that email with a witty subject line? If only there was a way to win back their attention... Well, guess what? There is! Your customers are still reachable — at the mailbox. Direct mail is often forgotten in the digital age, but it's still effective. Here's why: - 74% of household recipients either read or scan advertising mail (whoa!)
- The overall read rates for advertising mail averaged about 50% — blowing digital channels out of the water by 8x
In today's article I'm going to show you how small- and medium-sized ecommerce businesses can use direct mail successfully. You'll see exactly how ecommerce businesses are: - Analyzing customer behavior to send relevant direct mail
- Automating direct mail campaigns for fast and trackable results
- Increasing their response rates and winning back inactive users
Click here to see three ways ecommerce businesses used direct mail successfully. Enjoy, Hilary "Stamp Licking" Scheppers Inkit Marketing Consultant P.S. Don't miss how an ecommerce company got an 18% response rate on their personalized postcards in Example #2. | 
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