Thursday, 8 March 2018

How to generate leads — without discounting

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How to generate leads — without discounting

I recently tracked down a luxury fashion company who uses Sumo.

They sell shoes that retail for $450+. Better not get them dirty!

We wanted to understand…

  1. How a high-end eCommerce company grows an email list WITHOUT discounting
  2. The exact strategies that YOU can use for your business even if you're not a luxury brand

So we asked their team a million questions, begged to see the data, and distilled the most important learnings into an actionable plan you can use.

And today, we're going to share what we learned.

Check out how they generated 5,071 email leads without discounting.

Enjoy,

Chris "Gonna Buy Me A Gucci" Von Wilpert

Sumo Copy Chief

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