Thursday, 16 August 2018

eCommerce loss leader strategy (converts at 8.49%)

Sumo

eCommerce loss leader strategy (converts at 8.49%)

Here's a depressing statistic…

On average, 1.5% of website traffic converts into email leads.

Ouch. No one wants to be told "no" 98.5 times out of 100!

We hate being rejected, too. So today we're going to show you how to 5.66x your email opt-ins.

This loss leader strategy converts 8.49% of traffic into email leads.

And it's not just some hypothetical either — an Australian startup is using this EXACT strategy to convert traffic into leads better than almost anyone.

In today's post, you'll learn…

  • Why a "loss leader" strategy can help you grow your business
  • The word-for-word copy to use to get a 8.49% conversion rate
  • Types of companies this strategy will — and won't — work for

Click here to learn the loss leader strategy for your business.

Chris "Give A Bit To Get A Lot" Von Wilpert

Sumo Copy Chief

Learn How to 5.66x Your Email Opt-Ins

Tuesday, 14 August 2018

What's your #1 business question?

Sumo

What's your #1 business question?

Thirsty (for knowledge) Tuesday!

Normally, early in the week we send you our latest blog article.

But today we want to give you a special surprise.

We've spent YEARS researching and writing about the most successful online businesses.

Now, we want to take everything we've learned and be your personal marketing consultant.

Today, our marketing team is answering YOUR #1 toughest eCommerce business and marketing question.

We'll read your exact business problem and help you solve it.

Here's how we'll help you:

  • Reply to this email with your #1 toughest eCommerce marketing or business question. Our entire marketing team is standing by and ready to answer.

  • BONUS: Anyone who replies to this email and asks a question will get our exclusive eCommerce Growth Bundle (with our best tips to grow your eCommerce biz).

eCommerce bundle

Ready to help,
The Marketing Sumos

Ask Us Your eCommerce Business Questions

Tuesday, 7 August 2018

[$500 Contest] Looking for your best idea

Sumo

[$500 Contest] Looking for your best idea

You know that random, crazy idea you had recently?

The one you thought, "someone should do that"?

We want to pay you for that idea.

And we'll pay you in real, hard cash, friend.

(The kind of cash that buys you enough delicious tacos for the year.)

Here's the deal…

We recently launched Sumo Shortcuts — the easiest way to grow your eCommerce business.

We have Sumo Shortcuts to reduce your cart abandonments, grow your email list quickly, and increase your average order value.

Now we want YOUR idea for our next Shortcut.

Sumo Shortcut Contest

The grand prize winner gets…

  • $500 Visa giftcard. Spend it on whatever you want (all the tacos, anyone?).
  • Our Sumo eCommerce plan FREE for one year. $948 value. Use our tools to help grow your eCommerce business to the next level.
  • Exclusive Sumo t-shirt. This is the same t-shirt our team wears proudly. Welcome to the Sumo family.
  • Your business story featured to our audience. A case study on your eCommerce business written and promoted on the Sumo website.

If you come up with the second-best idea... we'll hook you up with a free Sumo eCommerce plan for six months, a $50 gift card, and an exclusive Sumo t-shirt. Cha-ching!

Here are 3 steps to win the prizes — and help us come up with our next Shortcut:

  1. Click here to go to our contest page
  2. Set up a Sumo Shortcut on your store (it takes you 3 minutes, it'll help grow your eCommerce site faster, and we're an email away if you need help)
  3. Submit your best idea for our next Shortcut

Good luck,
The Sumos

Click Here to Enter Our Contest

Monday, 6 August 2018

How to increase eCommerce marketing open rates

Sumo

How to increase eCommerce marketing open rates

Most marketers are lucky to get 20% open rates on their emails.

Today we're sharing a NEW strategy you can use to 4x the open rate of your marketing messages.

The solution?

SMS automation (aka text messaging).

Some businesses think it's too complicated to get started, but it's not.

Lots of companies are using this new strategy, and the results are impressive.

It takes minutes to implement, it's the perfect combo to your emails… and eCommerce businesses are seeing 60-80% open rates!

Wowza.

And today, we're going to share this new strategy with you.

In our SMS automation guide, you'll learn

  • How SMS automation can work for your eCommerce business
  • The exact steps to set up your first SMS automation
  • The tools that Airbnb, Lyft, and Yelp use to send SMS automations to their customers (you can use these yourself for great results)

Check out the guide.

Ryan "SMS Superstar" Kulp

Learn How to Grow Your Business with SMS

Thursday, 2 August 2018

Product bundling for profit

Sumo

Product bundling for profit

Video game companies do it.

And fast food restaurants, too.

Bundling products together is one of the BEST ways to increase average order value (AOV).

If you want to grow your eCommerce company, product bundling might be your answer.

To show you how it's done, we studied a $20 billion profit-generating eCommerce machine.

We dug into how they offer product bundles for every product in their store…

And found a product bundling strategy that YOU can replicate — no matter what product you sell (even toy Baby Monkeys).

You'll learn…

  • The 3 key product bundling strategies you can use today
  • How Best Buy uses product bundling to 2-5x their AOV
  • Top product bundling apps to create your own product bundle in minutes

Click here to see how to product bundle for profit.

Chris "Billion Dollar Product Bundle Detective" Von Wilpert

Sumo Copy Chief

Get Our Favorite Product Bundling Tips