Thursday, 28 June 2018

Do product reviews actually help your business?

Sumo

Do product reviews actually help your business?

Product reviews are the #1 factor that get customers to buy a more expensive product.

In other words, you don't have to worry about discounts or the "race to the bottom" if your product has good reviews.

You can price higher than your competition, and still sell!

More good news is…

Any eCommerce business can use product reviews to grow their brand and sell more products.

Today, I'll show you how to use product reviews to grow your business.

You'll learn:

  • The 4 main places to get reviews for your products
  • What to do about negative reviews so they don't destroy your brand
  • How to improve your product through the use of product reviews (aka free market research)

Click here to start increasing your positive reviews.

JP "5 Star" Misenas

Content Sumo

Learn the Strategies for Great Product Reviews

Monday, 25 June 2018

Product descriptions that convert

Sumo

Product descriptions that convert

In an age where eCommerce business owners use fancy images, beautiful designs, and creative call-to-actions… descriptions can be overlooked. 

But at the end of the day, people need to know what they're buying.

And clear, compelling product descriptions help showcase your product to potential customers.

Joseph Sugarman, legendary copywriter, used nothing but words to sell MILLIONS of dollars worth of products.

Bottom-line: Product descriptions can be the difference between a sale and a lost customer.

In today's post, I'll share…

  • How to understand your buyer persona and write copy that gets people to buy

  • 3 steps to craft legendary product descriptions that actually convert

  • Strategies to keep tweaking your product copy (and get more buyers)

Click here to see how to write product descriptions that convert.

Just do it,

Bill "Use Your Words" Widmer

Learn How to Create Great Product Descriptions

Thursday, 21 June 2018

[Update] The new Sumo eCommerce plan

Sumo

[Update] The new Sumo eCommerce plan

Hold onto your tacos, because we have an exciting update today…

We have a NEW eCommerce plan!

This new plan is designed for eCommerce companies starting out.

If your business is making less than $50,000 in annual revenue, this new plan is for YOU.

(If you're making more than $50,000, check out our Growth plan.)

If you've been on the fence about upgrading Sumo, now's the time.

Sumo is the best tool to grow your business to the next level.

And with our new eCommerce plan, here's what you get…

  • Unlimited subscribers. On the free plan, you have a maximum of 200 subscribers. But on the eCommerce plan, you have no limits. Go crazy!

  • Shopify and WooCommerce integration. Integrate directly with Shopify and WooCommerce. Easily and automatically send coupon codes to your subscribers.

  • Pro Visitor Targeting. Only show popups and forms to people on your checkout page, coming from social media websites, or anything else you want. Total freedom.

Thousands of eCommerce companies use Sumo — like Bulletproof, Lull, and Soulmates.

Sumo eCommerce plan

Don't miss out. This new plan is designed for your growing eCommerce business.

Click here to check out the new eCommerce plan.

See you inside,
The Sumos

Get the New Sumo eCommerce Plan

Monday, 18 June 2018

How to price your product (calculator included)

Sumo

How to price your product (calculator included)

Product pricing is KEY.

Smart pricing can be the difference between building a successful eCommerce business…

… or struggling to pay the bills each month.

The crazy thing is, many entrepreneurs view pricing as an afterthought. 

They settle for the first price that comes to mind, copy competitors, or — worst of all — just guess.

Today, I'm going to show you how to price your product like a pro

You'll learn…

  • 3 main pricing models that work (you can copy today to improve your margins)
  • How to experiment with your pricing to find the ultimate profit range
  • "Rule of 11" and other data-backed pricing strategies

This guide will provide strategies you need to create a reliable, data-backed pricing for your product.

(Plus, it comes with a nifty calculator.)

Don't lose another dollar — check out the guide here.

Happy pricing,

Brian "The Price Is Right" Peters

Check out the Guide

Thursday, 14 June 2018

eCommerce video testimonials strategy

Sumo

eCommerce video testimonials strategy

Recently, I found a pot of eCommerce marketing gold.

It was so good that I had to…

  1. Stop what I was doing
  2. Take a deep breath (and very carefully put down my taco)
  3. Document the simple 3-step strategy this business was using

A company I found is using a video testimonial strategy to build MASSIVE social proof.

And more social proof means more customers for your business.

So if you want more customers for your business…

Click here to learn the super effective video testimonial strategy.

If you're an eCommerce company, I think you'll like this strategy.

Enjoy,

Chris "Digging for Treasure" Von Wilpert

Sumo Copy Chief

eCommerce + Video Testimonials = Magic