Monday, 30 April 2018

eCommerce product pages that rank and sell

Sumo

eCommerce product pages that rank and sell

Successful eCommerce product pages have three things in common:

  1. Rank at the top of Google
  2. Get a lot of traffic
  3. Convert like crazy

What types of product pages do you have for your eCommerce store?

If you want ultra-successful product pages, there are 18 main factors.

The pages that have these 18 factors stand out.

The ones that don't get forgotten about. Too many distracting cat videos. :(

In today's post, I share what separates the winning eCommerce pages from the losers — aka what makes a product page rank and sell.

Check out the 18 critical elements you need.

Happy optimizing,

Kevin "Ultimate eCommerce Experience" Indig

Learn the 18 Key Elements

Thursday, 26 April 2018

23.7% conversion rate

Sumo

23.7% conversion rate

Recently, we heard about a company which converts 23.7% of email subscribers to customers.

Our jaw hit the floor.

Most companies get a fraction of that!

For some companies, increasing their conversion rate to 23.7% could mean hundreds of thousands — or millions — more dollars.

To help increase YOUR conversion rate, we're sharing the marketing strategy this company uses.

It's so simple any eCommerce site can do it. Plus, it takes only 10 minutes to implement.

Click here to check out how EHPlabs converts 23.7%.

Chris "Still Picking My Jaw Up" Von Wilpert

Sumo Copy Chief

Learn How EHPlabs Converts 23.7% of Email Subscribers

Monday, 23 April 2018

10 examples of Product Descriptions that sell

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10 examples of Product Descriptions that sell

There are two types of product descriptions for eCommerce businesses:

  • Type 1: Product descriptions that tell
  • Type 2: Product descriptions that sell

Most eCommerce business owners think they're selling… but they're actually just telling.

Do you know what you're doing?

Today, we want to help you sell MORE… sell BETTER… and sell EASIER.

To help, we're going to show you ten eCommerce websites with superb product descriptions.

Copy these descriptions for your own website's products.

Happy Selling,

Brian "Sell Don't Tell" Peters

Improve Your eCommerce Product Descriptions

Thursday, 19 April 2018

[Update] Email campaign changes

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[Update] Email campaign changes

It's nerdy fact time from your friends at Sumo...

Every day, roughly 205 billion emails are sent.

That's 2.4 million emails per second.

(aka a lot of FWD: FWD: FWD: emails from grandma.)

All these emails are sent every day because email marketing works. You're reading this, aren't you?!

To help make email marketing even MORE effective for you, we recently added 4 new features to Sumo.

Feature #1 - Schedule a campaign for later

New campaign

To optimize your email sends, you can now specify the exact email send date and time — down to the minute.

Schedule emails for tomorrow, next week, or whenever you want!

For example, send a sale email to all your subscribers next week. Or, schedule your blog post to send early morning before you wake up.

Click here to schedule a new campaign for later.

Feature #2 - Remove Subscribers

Delete subs

Did a subscriber accidentally join your list?

Mistype their email address?

No problem.

Just select the subscribers you want to remove in your "Subscribers" view, click the green arrow drop-down, and then choose "Remove Subscribers". They're gone!

Click here to delete subscribers.

Feature #3 - Save Email Campaign Drafts

Save draft changes

Have to run to to grab some tacos while you're writing an email?

Don't worry... you can now save email campaign drafts and come back to it later.

Just click the "Save Draft" button on your campaign — then, you can finish writing your campaign when inspiration hits.

Click here to save a new email campaign draft.

Feature #4 - Send From the Campaign Screen

Sent campaigns

The old way to send email campaigns to your subscribers inside Sumo was lame.

So we improved it.

No more clicking through multiple tabs. Send email campaigns directly from your "Campaigns" tab. Easy!

Click here to send a new campaign from the "Campaigns" tab.

These updates come as part of your existing Sumo plan.

Enjoy the updates.

Sumo team

P.S. We have even more updates planned. Help us make our Campaigns better by clicking here to fill out a short survey.

Check out the New Features

Monday, 16 April 2018

7 successful eCommerce stores

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7 successful eCommerce stores

Building a profitable eCommerce business is HARD.

Are you missing out on potential customers?

Are you properly mobile optimized?

Are your conversion rates lower than normal?

Never fear, because your Sumo friends are here to save the day.

And today, we're going to help you improve your eCommerce business.

To start, we analyzed 7 successful eCommerce businesses.

We poured over their websites, broke down their email funnels… and studied the exact steps that made them successful.

(We know, we know. We love you too.)

Click here to learn what 7 top eCommerce stores do to be successful.

Use these strategies to grow!

Brian "eCommerce Expert" Peters

Content Sumo

Learn the Strategies