Your 7-figure content strategy

VIEW IN BROWSER Your 7-figure content strategy Content marketing is one of the best ways to grow your eCommerce business. It's how companies like Bulletproof, Kettle & Fire and Perfect Keto have grown to multi-million dollar businesses. But not just any content marketing.  We analyzed 6,868 blog posts across 88 companies in four revenue categories. Our goal: To learn exactly how the most successful eCommerce businesses are doing content marketing differently. In other words, what makes some eCommerce content go viral… while others fail? We wanted to know:  How often do you need to publish on your blog to really move the needle? How long do your articles need to be? Do backlinks really affect content marketing success? Click here to find out the answers to all of these questions. Sarah "Crunching Numbers For Your Biz" Peterson Content Marketing Sumo Sent by Sumo Group, Inc., 1305 E 6th St. #3, Austin, TX 78702. Unsubscribe Follow Us

Advanced eCommerce SEO Tactics You Can Copy

VIEW IN BROWSER Advanced eCommerce SEO Tactics You Can Copy In 2019, the U.S. eCommerce market will be worth more than $500 billion.  That's the GDP of the entire country of Sweden! And who's the king of eCommerce? Amazon. They generate more revenue than 49 other online retailers in the US combined… And their secret is SEO. I know, I know. You might imagine SEO is boring or complicated, but Amazon uses some killer strategies you can start using today. Most people aren't aware of the SEO tactics Amazon uses to dominate the market. Until now. I wrote a monster guide about unknown SEO tactics of Amazon (and other eCommerce giants). Best of all, these strategies can help your business make more money. Here are 3 things I'm going to show you:  How Amazon ranks for 1.2 million keywords and collected 32.7 million backlinks on its Amazon Web Services microsite How Wayfair is hacking the Google algorithm to rank for more than 2,500 keywords with a single landing page How Ikea gets SEO juice from ~15,000 keywords on one page using an image-heavy format Click here to go check it out. Kevin "Amazon Amazing" Indig Content Marketing Sumo Read the guide! Sent by Sumo Group, Inc., 1305 E 6th St. #3, Austin, TX 78702. Unsubscribe Follow Us

[Bonus 2] 41,008 email subscribers

VIEW IN BROWSER [Bonus 2] 41,008 email subscribers Good things come in twos… Two tacos are better than one. (Who only gets one taco, anyway?!) Two high-fives are cooler than one. And two bonus gifts are waaay more fun than one bonus gift. Because we're a fan of twos, we convinced Santa to drop off an extra after-hours gift. Today, we're back with your second bonus gift… How Hemper used a Sumo exit intent popup to generate 41,008 leads. With so many cool websites on the web, many of us have "TMTS" aka "Too Many Tabs Syndrome." It's easy to jump from page… to page… to page. But what if you could turn those people who are about to leave into email subscribers? Customers? Lifelong fans? In this email I'm going to show you how Hemper took advantage of "TMTS" and got insane results: Collected 41,008 subscribers Generated a 22% popup conversion rate (11x higher than average) Convinced readers who were just about to leave to give their email address Hemper has grown their email list from 0 to 41,008 email subscribers (so far) in ten months by using one simple "exit intent" popup. When a user mouses out of the Hemper website, the exit intent popup triggers. To create an exit intent popup like this for your eCommerce business — and get a 22% conversion rate — there are 4 key conversion elements you need: Giveaway offer. Giveaways perform out-of-this-world taco lovin' crazy. Don't feel like giving anything away? No problem. You can convince people to subscribe with free goodies like ebooks, software, or anything else. Think outside the box! Countdown timer. Update the timer monthly to show scarcity for giveaways. Description. If you're doing a giveaway, tell people when the winner is announced. If you're not doing a giveaway, write mouth-watering explanation text on why the goodie you're offering is valuable. Picture. Show people what they can win or what they're getting. To make setting up a winning exit intent popup a breeze, here's how you can use Sumo to set up the same exact popup as Hemper: 1. Log into Sumo and create a new List Builder form. 2. Set your Goal to "Collect Emails". 3. Set your Form Type to "Popup". 4. Set your Design to Sumo's "Impress" template (Hemper used this template so they didn't need to pay a designer to do design work). 5. If you're doing a monthly giveaway, add a "Countdown" to your design, then set your End Date to be at the end of the current month. 6. Set your Visibility to "Manual Mode" and only show to people who haven't seen a popup in 1 month (Hemper does this so repeat visitors don't get annoyed). 7. Connect your email service provider so you can email your leads with content, offers, and more giveaways. Or, use Sumo Message Center to send emails to your subscribers without spending money on a separate email service provider. With this one simple exit intent popup, Hemper gets thousands of new emails leads EVERY month. The best part... All Hemper has to do is change the countdown timer at the start of each month. This 5 second task resets the giveaway and continues generating thousands of email leads. To get access to the same exit intent technology and template Hemper used to build this popup, click here to create the popup in Sumo. Chris "Closing Extra Tabs" Von Wilpert Chief Content Sumo Sent by Sumo Group, Inc., 1305 E 6th St. #3, Austin, TX 78702. Unsubscribe Follow Us

[Bonus gift] 5 tips to 3x your conversions

VIEW IN BROWSER [Bonus gift] 5 tips to 3x your conversions Over the past few weeks, we've shared three holiday gifts to help you generate 29,092 leads, make $129,529.20 in 1 day, and convert 53% of visitors into customers. Today, we want to keep the holiday fun going. Who says the party has to end on January 1st?! So we're turning the music back up to 11, refilling the holiday punch, and giving you two more bonus gifts. Happy holiday extension! To keep the party rockin', your first bonus gift is... Converting 9% of your website traffic and getting 19,710 leads. To start getting a 9% conversion rate and 19,710 leads, there's a BIG question to ask yourself… Do you like getting free money? (And, no, I don't mean $20 checks from your grandma.) 5dollarfashions knows the power of free, and they've taken advantage of it by using a "$100 Free Shopping Spree!" offer on their Sumo Welcome Mat. The average Sumo Welcome Mat converts website visitors into email leads at 2.6%. But 5dollarfashions's Welcome Mat works so well that it converts 9.12% of people (3x the average). Higher conversion = more leads = more $$$ for the business. Time for some office upgrades! For you data nerds who dream about statistical significance, this isn't some small data set of 100 people either… 5dollarfashions has tested this Welcome Mat across 216,015 website visitors and generated 19,710 email leads! Big sample size, big numbers, big-game results. Way to go, 5dollarfashions. *Internet high-five.* To generate thousands of leads and convert 3x the industry average (or higher) using the Sumo Welcome Mat, there are 3 key elements you need… Giveaway offer. This needs to be a simple, clear offer (like a $100 Free Shopping Spree). Call-to-action. Tells people how to get the giveaway offer. Short and sweet to grab people's attention. Email capture. Makes it obvious where people need to put their email (use "Your email address" in the email field). Use a different-colored call-to-action button to stand out. Click here try out Sumo's Welcome Mat for free. What can you promise on your Welcome Mat to increase conversions? Maybe it's a simple $100 free shopping spree like 5dollarfashions. Or, you can get really creative: Top-selling product (one winner) Year subscription (one winner) Helping another business or consulting call (five winners) Don't limit yourself. Using a Welcome Mat, you can give away whatever you want. Once you've decided your offer, here are the five steps you can follow to build your Welcome Mat like 5dollarfashions — without needing any design or technical skills: 1. Log into Sumo (or sign up FREE forever) and click "Forms" and then "List Builder" on the left-hand menu. Next, click the green "Create New Form" button in the upper right. 2. Set your Goal to "Collect Emails" 3. Set your Form Type to "Welcome Mat" 4. Set your Design to Sumo's "Motion" template (5dollarfashions used this template so they didn't need to pay a designer to do design work.) 5. Set your Visibility to "Manual Mode" and only show it to people who haven't seen your Welcome Mat in 30 days (5dollarfashions did this so their website visitors wouldn't get annoyed). 6. Set up your Display Rules so people don't see your Welcome Mat on specific pages that could decrease overall conversions (5dollarfashions set it up so people don't see the Welcome Mat on their cart, checkout, sale, promo and login pages.) With this one simple Welcome Mat, 5dollarfashions gets a steady stream of new emails leads EVERY day. So far they've picked up 19,710 new email leads in just a few months. The clincher… their $100 offer on the Welcome Mat is evergreen. In other words, this means 5dollarfashions can keep running this same Welcome Mat forever and just draw a new lucky winner every month. Easy as (leftover holiday) pie. To create your high converting Welcome Mat like 5dollarfashions click here to start using FREE Sumo Welcome Mat.  Convert away, Chris "Converting Cookies Into Calories" Von Wilpert Chief Content Sumo Start generating 19,710 leads Sent by Sumo Group, Inc., 1305 E 6th St. #3, Austin, TX 78702. Unsubscribe Follow Us